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Supporting people with dementia in Peterborough – Peterborough United pledge to become dementia friendly

A new long-term signing has been sealed by Peterborough United – but this one’s off the pitch.

Supporting people with dementia to remain independent

The club is officially working to become dementia friendly, after registering to join Peterborough’s Dementia Friendly Community. This growing scheme – which is already supported by 40 businesses in the city – works towards a common goal of supporting people with dementia to remain independent and part of their community for as long as possible.

Any organisation can join the initiative, which starts by agreeing to simple actions such as making colleagues Dementia Friends and assessing a workplace to improve access and experience for customers with dementia.

Living with dementia

Bob Symns, Chief Executive at Peterborough United, said: “We’re already playing our part in helping to understand what life for people living with dementia might be like. My colleagues and I at the club all recently became Dementia Friends and now we will look to encourage the players both in the first team and academy to do the same.

“It is important to us, as we continue our Charity of the Year partnership with Alzheimer’s Society, that we lay the foundations to continue being accessible and understanding to the challenges our supporters and employees affected by dementia may be facing.”

Committed to helping people living with dementia

POSH made the signing at Alzheimer’s Society’s first 2020 Dementia Friends Conference, held at the Weston Home Stadium, where both Dementia Friends Champions and representatives from Dementia Friendly Communities across central England, came together to celebrate their achievements, share knowledge and hear first-hand experiences of people living with dementia.

Karon Walton, Head of Court of Protection at Hegarty Solicitors and Chair of Peterborough Dementia Friendly Community, welcomed the club’s long-term commitment to supporting people affected by dementia in the city.

She said: “Dementia Friendly Communities aim to show how, by finding out more about dementia and by making small changes, everyone can share responsibility for ensuring that people with dementia feel understood, valued and able to contribute to the community where they live.

“The football club is in the heart of the city and many of its thousands of supporters will be affected by the condition in some way.

“In the next decade, the number of people expected to be living with dementia in Peterborough is estimated to rise by more than 850, yet too many still face the condition alone.

“The club has joined a growing movement where more than 3 million people are now Dementia Friends across the UK, alongside nearly 500 Dementia Friendly Communities.

“We’re always looking for businesses and groups across Peterborough to join the initiative. People can contact me to find out more, email”

To find out how to become a Dementia Friend, go to: and for information about how to make your neighbourhood, village, town or city more dementia friendly, go to:

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